Information on Fresh

My first perfume was YSL L'Homme Ultime. I was 15, knew nothing about perfumes, and somehow just grabbed that bottle. One spray and that was it. Hooked. Not just on the scent, but on the whole thing. On how it feels to walk into a room smelling good.

For years, I assumed that feeling required a 150€+ bottle, half of which was just marketing. Then about four years ago, as a broke student chasing a cheaper alternative, I discovered perfumed dupes. I couldn't believe it. The same scent profile, the same longevity, at a fifth of the price. I dove down the rabbit hole and I still haven't come back.

The problem was getting them. The best brands came from Indonesia, Australia, and the Middle East, and finding them in Finland meant either weeks of waiting for international shipping or paying someone else's markup. There was nothing here. Sweden had options. The Netherlands had options. Finland practically had nothing.

So I built Freshi.

The idea is simple: stock the fragrances people actually want, deliver them quickly, and don't make a fuss about it. No complicated subscription model, no mystery boxes, no gimmicks. Just good perfume, quickly to your door.

If you have any questions, you can reach me directly at info@freshi.fi. I actually reply.

Morris, Founder of Freshi